![]() ![]() Indeed, a positive source of information is more likely to trigger a happy mood, which, in turn, activates heuristic processing strategies, whereas a sad mood triggered by a negative source of information is typically associated with systematic processing strategies. It is found that the mood is a crucial mediator between the environment and the behavior. A more complete understanding of the phenomenon comes from psychology of affect studies. Early explanation of such phenomenon was based on an evolutionist approach that highlights the following: adaptive strategies make individuals avoid potential sources of danger within their environment however, they have a preference for positive information. The present chapter reviews key studies about how the presence of a negative versus positive source of information can bias our perception, preference, and judgment. How the smell of a rotten food, the gory picture of a terrible accident, or a sad face can make us give heed to many details in our environment? Conversely, how a perfume, a cheerful picture, or a happy face can make us skip details in our environment.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |